Let me start by saying that I was a marketing consultant for 25 years. After my divorce, I spent two years dating women I met online until I met the woman who made me want to finally remove my profile.

In those two years, I probably read thousands of dating profiles.

So why am I writing this book?

I discovered that writing a profile is like marketing yourself.  Most people need help marketing themselves. In online dating, writing a profile is how you do it!

And, why am I writing this book for people over 50? For the most part, they face different challenges than younger people. Many are empty-nesters. They’re experiencing physical life changes that can test their vanity. They’re generally more financially secure, they’re thinking about retirement, and or they’re looking at their older years with significant financial concerns.

Let’s not forget that many people over 50 who are trying online dating for the first time haven’t dated in years. Online dating may not have existed the last time they dated. Many people over 50 need help getting started!